Amplifying sales with AdTech
Data is a much-needed resource to influence decision making in any organisation across all departments. The time is now to ...
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Tag: media
Awards Wrap: New Media takes a bit out of the Big Apple, all the Loeries winners, African stars shine at 2021 MTV EMAS nominations announcement
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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Research shows trust key to accessing contemporary youth market
The Gen Next 2021 research has revealed one consistent reality: the youth of South Africa are living in a context ...
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Editor dismissals: historic overview
In February this year, Yogas Nair was appointed internal ombud for Survé’s Sekunjalo Independent Media newspaper company. She assured readers ...
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Collaboration the next frontier for media audience measurement
Comprehensive, ongoing research produced by JICs for each media type is expensive and time-consuming. However, the benefits outweigh the cost, ...
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Online panels: still a valuable marketing tool?
From the beginning, online panels have offered many significant advantages over more traditional market research panels – the most notable ...
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