Exclusive: Media agencies under pressure, but they’re adapting to their changing role
Michael Bratt chatted exclusively with Wavemaker global president for market development, Ajit Varghese, and SA CEO Lwandile Qokweni.
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Tag: media
Please, no more ‘art and science’ of marketing
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways ...
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World of Media: Ad spend outlook for 2019, Publicis Media names new chief executive, major brands pull YouTube ads
The Media Online's weekly round-up of need-to-know global media stories.
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Just how far have South African newspapers fallen?
The good news for newspapers throughout South Africa is that the upcoming elections should boost circulations a bit. The bad ...
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Why ad tech is crucial for publishers
365 Digital’s inaugural Ad Tech Masterclass event this week offered some fascinating insights. Here are the key takeaways.
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Media moves: P&G announces women empowerment initiative, Living & Loving launches web series, SABC inks OTT deal, Liphoko joins JCD
The Media Online's weekly column delivering news of account wins, people moves and media business news.
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