Are what we call insights actually just assumptions?
OPINION: Before we begin to attempt to answer the question, we need to be clear about exactly what the difference ...
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Tag: media
Why rich content and native advertising are such an important partnership
The Wikipedia definition of native advertising is “a form of online advertising that matches the form and function of the ...
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Worth every second? Making the case for micro-video
The introduction of paid marketing opportunities on micro-video opens up new opportunities for brands. Amanda Phillips explains how they can ...
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End of an era: Ton Vosloo retires from Naspers board
Ton Vosloo has retired after 59 years of service to Naspers media group. He joined as a cub reporter in ...
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Media job blood-letting
Retrenchments, retirements, purges, dismissals… there’s no doubt that jobs in the media industry have been slashed over the past couple ...
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Establishment blues: ES must be unbiased foundation for media research
The media agencies, through the AMF Charter, have stated that they and their clients are looking for an Establishment Survey ...
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