Making a case (study) for mobile advertising
Advertising has been a cornerstone of business for as long as commerce has existed. It has converted, adapted and evolved ...
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Tag: media
Media Moves: Webfluential launches evolved platform to empower Africa’s creator economy, 5 Drive gets high, Financial Narrative launches International Agency Network
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Webfluential launches ...
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Latest MAPS data gives a snapshot of a nation in transition
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS) dataset, covering the period from July ...
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What is necro-branding?
Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a ...
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Mastering ‘the clever person’s Facebook’
LinkedIn started off in 2003 (the year before its competitor, Facebook), mostly as a recruitment platform. But it has managed ...
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Ten rules to make your brand unstoppable!
Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 game-changing ...
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