Content beats targeting – ’nuff said
The debate rages on regarding which is more important for online marketers, content or targeting. Well, I have the answer. ...
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Tag: MediaPost.com
What will media advertising look like in 2020?
In just eight years, we will enter the third decade of the 21st century. What will the media advertising industry ...
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2012 will be the year of television – and other predictions
I was recently asked what next year has in store for the media advertising industry. Predicting the future is a ...
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The future of social media: is it branding?
Where do you think the future of social media lies? Is it in the world of branding, or is it ...
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With maturity comes simplicity
The Internet advertising business is approximately 17 years old, depending on who you talk to. You've heard that with age ...
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The contradiction of Google and Facebook
For the last three years I've listened to the debate about whether Facebook will be around and still dominant in ...
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