Movie buffs are sure to remember the line, “If you build it, they will come” from Kevin Costner’s 1989 Field of Dreams, or the later reference in the iconic 1993 Wayne’s World 2, “If y... Read more
With Human Rights Day falling on Sunday, ViacomCBS Networks Africa has created a special human rights campaign aimed at reminding South Africa’s youth (and everyone else) of the sacrifices m... Read more
James Bond 007 is probably one of the best examples of what a branded customer experience is all about, and marketers and brand owners can draw great lessons from 007. Read more
There are numerous different marketing and communication channels and methods that entrepreneurs can use to promote their products and services, but which one works best? Read more
The fragmented media space, which the brands and consumers live in, creates an even bigger complexity for advertisers and their ability to break through. Read more
In Facebook there’s a relationship status for ‘it’s complicated’ – and that’s what it’s starting to feel like in the world of online marketing and advertising: It’s c... Read more
