2025 Marketing trends: Winning in a decentralised, AI-powered world
It’s 2025 and AI has rewritten the rules, Web 3.0 is shaking up digital marketing strategies, and consumers are demanding ...
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Tag: micro influencers
Beating the odds and flying off-shore
Right off the bat of the Springbok’s historic fourth Rugby World Cup victory in October, Nike beat all brands to ...
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Five influencer marketing trends for 2023 for businesses in every industry
It’s imperative to be smart about influencer marketing, and to keep abreast of the trends that can help assure a ...
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Results that speak for themselves
When it comes to serving up the evidence, there are several influencer marketing case studies that provide the proof.
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Five ways to ensure an influencer marketing campaign goes viral
A brand cannot by default be a person – but it can show what it stands for through people, which ...
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Influencer marketing is cutting through the content shock of a digital age
Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media ...
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