Tag: micro influencers

Influencer is the buzzword in the marketing game right now, but with everyone jumping on the bandwagon, rumour has it ...

With influencer marketing currently being the talk of the town, brands need to watch out for signs of fake influencers ...

Nano, micro, mid-tier, macro and mega influencers mean something else in South Africa than it does in the more established ...

Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...

Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media ...

Influencer marketing captivates audiences by using individuals that consumers know and trust... so marketers are finding influencer investments to be ...