Brand activism and conscious consumerism
Is brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s managing director Dashni Vilakazi ...
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Tag: Millennials
Digital innovation spurs retail consumer connectivity
Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for.
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How to spot a millennial: Trends brands and retailers should focus on when targeting millennials
Millennials are a complex generation with a wide array of nuances and interests.
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SA consumers want brands to help them invest time and money in new ways
New consumer research has found that South Africans’ deep appreciation of money, time, and relationships, has resulted in the creation ...
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The catalysts of change in the global luxury market
The turmoil of Covid-19 has been a catalyst for profound change in the way global luxury consumers live and shop.
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Nurturing talent in the media industry
Join the MOST Awards discussion at 10am on 5 August to find out what the industry is doing to attract, ...
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