Tag: Millennials

There are significant differences between 'Western' Millennials and Afrilennials and marketers should take note of them if campaigns are to ...

Is your brand currently using social media stars to spread your brand message? This type of marketing, influencer marketing, is ...

Ideas coming from Africa are at the cutting edge. We’ve got the commitment, the brains and the passion to apply ...

YouTuber Caspar Lee believes that youth and creativity are key in today's social media companies. He was recently named as ...

Effective Measure has released their Generational Lifestyles in South Africa 2017 research report. The report provides a unique insight into ...

The automotive industry, not just in South Africa but globally, is being disrupted. It is experiencing a new normal, with ...