I recently had the opportunity to attend the Sustainable Brands Summit. This was a gathering of local and international brands, social entrepreneurs and sustainability advocates sharing thei... Read more
Human generations and their characteristics are vital in the marketing and communication industries, as they assist in defining consumers within a certain group – for instance the youth mark... Read more
I’m getting really tired of reading about how Millennials are the enemy. It’s not said in so many words, but I see story after story and panel after panel about how Millennials are different... Read more
The latest Nielsen Global Generational Lifestyles Survey polled 30 000 online respondents in 60 countries to better understand how consumers around the world – including those in South... Read more
American football’s Super Bowl Sunday is the biggest annual event in US sport, and one of the biggest in the world. Some of the Super Bowl’s typical numbers are mind-blowing: a domestic TV a... Read more
The job and company of the future must consider digital, millennial disruption – Dion Chang. Much has been written about digital disruption and the impact it continues to have on business. B... Read more
