Simply unreal: Welcome to extended reality (XR)
XR is a combination of a mixed reality environment. Simply put, it is the umbrella term used to describe a ...
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Tag: mixed reality
AR, VR & MR: A quick guide to the new reality pushing the virtual boundaries of brand experience
For years, reality was simply what was real. Today, it can still be that, but it can also be augmented ...
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Key tech trends for media practitioners in today’s world
Artificial intelligence, virtual reality, and voice are some of the key tech trends that will shift the media industry in ...
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The agency journey: Creator, manager and explorer
Whatever the future holds, we can always rely on our human qualities... Remain passionate, be empathetic and constantly change your ...
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