Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively track digital marketing initiatives. Read more
A recent industry consultation session explored universal access to the internet in South Africa, and ways to go about ensuring this right. Read more
Instead of support and a guarantee, we heard on 20 June that the SABC would be helped as early as the following week. We are now in July and still nothing from Treasury. So no urgency there Read more
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Rather than work in isolation in silos, industry bodies within the South African advertising space need to come together with a common purpose and voice. Read more
The nomination process for the Marketer of the Year award at the inaugural Marketing Achievement Awards is still open, having been extended until mid May. In a statement, the organisers said... Read more
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