Advertising with an agenda: Is SA ready for ‘hackvertising’?
Three brand gurus talk branded content, and how to get it just right.
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Tag: MTN
The buzz around branded content – and an industry body to oversee it
Everyone seems to be talking about branded content marketing nowadays, a less-intrusive alternative to traditional advertising.
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Impressions, shares and engagements just don’t matter (with pics and video)
While your digital marketing campaign may have generated huge numbers of impressions, shares and engagements, what are they actually worth?
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Data must fall: At least one mobile operator is listening
Continuous calls from the South African public of “data must fall” highlights the issues that mobile users are having in ...
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First on TMO: Tbo Touch launches online TV offering, plans Africa expansion
Just under two months ago, Tbo Touch launched an online radio offering, TouchHD, and is now expanding his online presence ...
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Media Moves: New ed for Huisgenoot, Jones is In Touch, Mediamark wins Vodacom account
The Media Online's weekly round up of moves in media. Yvonne Beyers is the new editor for Huisgenoot. Lyn Jones appointed In ...
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