Impressions, shares and engagements just don’t matter (with pics and video)
While your digital marketing campaign may have generated huge numbers of impressions, shares and engagements, what are they actually worth?
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Tag: MTN
Data must fall: At least one mobile operator is listening
Continuous calls from the South African public of “data must fall” highlights the issues that mobile users are having in ...
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First on TMO: Tbo Touch launches online TV offering, plans Africa expansion
Just under two months ago, Tbo Touch launched an online radio offering, TouchHD, and is now expanding his online presence ...
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Media Moves: New ed for Huisgenoot, Jones is In Touch, Mediamark wins Vodacom account
The Media Online's weekly round up of moves in media. Yvonne Beyers is the new editor for Huisgenoot. Lyn Jones appointed In ...
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The cost for an agency of winning and losing a massive account
After a four-year contract, WPP recently lost the massive MTN Africa account. Michael Bratt spoke to Mindshare South Africa CEO, Thabang ...
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What’s really going on in the SA mobile market
R39.5 billion. That’s the amount South Africans spent on cellphone contracts in 2015*. This analysis of the market is possible ...
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