When good PR gets lost in the approval process
Over-controlled messaging leads to 'performative PR' Weak narratives damage media relationships and long-term brand trust Effective PR requires trust in ...
Read moreDetails
Tag: Narrative
Narrative is the real currency of PR
Every industry reaches a point where its language stops describing what actually happens. Public relations may be one of those ...
Read moreDetails
Why we (South Africa) must reclaim our narrative
Branding, whether corporate or national, hinges on one fundamental core principle: Perception is reality, says MATHABO SEKHONYANA, the marketing specialist ...
Read moreDetails
The Awards Wrap: Do today’s recruitment ads hit the mark? You decide…, 2019 Bookmark Awards entries open, VISI Mag and CSA win awards
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Lots of ...
Read moreDetails
How to be great at Facebook marketing
The new algorithm has been called Facebook Zero, basically because if brand posts don’t meet the ‘meaningful’ mark, you can ...
Read moreDetails
10 steps to a V for victory for video content marketing
Get over it – video is here to stay. All you need is to flick the switch in your head, ...
Read moreDetails
