South Africa’s email open rates during lockdown are higher than Black Friday month, an opportunity for marketers to harness. Read more
[PRESS OFFICE] Everlytic, a software company specialising in digital messaging and marketing automation, has released an educational white paper series. Read more
A benefit of personalising emails is retention as recipients are unlikely to unsubscribe if content is customised. Relevant content also leads to more engagement. Read more
For newspaper publishers, striking gold in the digital realm in 2017 means so much more than just a slick new website or improved page views. Today’s online readers want engagement, personal... Read more
Just over a year ago, Stewart Butterfield – who invented the rapidly growing message app Slack – joined the list of prophets declaring that email was dead and that productivity apps like his... Read more
