Publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics comparable to those used for TV. Read more
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the BRC, Nielsen has done a sterling job. Read more
Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online survey has been conducted and published in SA. Read more
The brands that are getting outdoor right are not only raking it in from their outdoor campaigns, but are also seeing these campaigns translate into their digital footprint. Read more
At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research Council’s Peter Langschmidt, did a most persuasive job of convi... Read more
Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council. Read more
