In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update the TAMS panel, rather than the previously used six-month data. Read more
What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people? Don’t worry. It’s a rhetorical question. Nielsen does NOT have... Read more
The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study onto the existing fusion. Read more