My wish list for the alt measurement movement
It’s an exciting time in the world of media measurement. Nothing seems to change for decades, then all of the ...
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Tag: Nielsen
IAB report: A digital news publisher’s perspective
The decision by the IAB SA Research Council to conduct an online news consumption and behaviour survey on IAB SA ...
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Media measurement market fragmenting just like media consumption
Media measurement has been in the news a lot lately – largely centred around the granddaddy channel, television.
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Measuring the stream
With changing viewing habits come changing measurement tactics. We take a look at our evolving metrics.
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The growth and decline of ad spend during the pandemic
We all know that 2020 was a disruptive year due to the Covid-19 pandemic. Varying lockdown levels resulted in a ...
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BRC to release interim radio data end March
The marketing and communications industry can expect the first release of the Broadcast Research Council of South Africa's radio audience ...
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