Tag: Nielsen

Media measurement has been in the news a lot lately – largely centred around the granddaddy channel, television.

With changing viewing habits come changing measurement tactics. We take a look at our evolving metrics.

We all know that 2020 was a disruptive year due to the Covid-19 pandemic. Varying lockdown levels resulted in a ...

The marketing and communications industry can expect the first release of the Broadcast Research Council of South Africa's radio audience ...

Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ...

As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has ...