Tag: Nielsen

However we go forward, and with whatever new suppliers, I hope that we attack some of the real, low-hanging fruit ...

It’s an exciting time in the world of media measurement. Nothing seems to change for decades, then all of the ...

The decision by the IAB SA Research Council to conduct an online news consumption and behaviour survey on IAB SA ...

Media measurement has been in the news a lot lately – largely centred around the granddaddy channel, television.

With changing viewing habits come changing measurement tactics. We take a look at our evolving metrics.

We all know that 2020 was a disruptive year due to the Covid-19 pandemic. Varying lockdown levels resulted in a ...