BRC to release interim radio data end March
The marketing and communications industry can expect the first release of the Broadcast Research Council of South Africa's radio audience ...
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Tag: Nielsen
‘StreamScam’: Connected TV households’ devices fraudulently spoofed
Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ...
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Online FMCG shopping leapfrogs five years
As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has ...
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SABC Radio: Turning around or tumbling?
Broadcast revenue did not look pretty last year, although there were some gainers among the losers. While SABC’s African Language ...
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The PRC’s iPort of call gives agencies access to topline reader data
The PRC and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort system, a boon for planners ...
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Media Moves: Thabo Moloi named Red Bull esport athlete, Network International to acquire DPO Group
The Media Online’s weekly round up of people, account and business moves in media.
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