Discussing the shifting role of TV advertising
As more marketers bring digital approaches to TV advertising, they increasingly recognise that TV is massively underused for its capacity ...
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Tag: Nielsen
The future of TV is digital: Know the metrics that matter to your brand
South Africa is on the brink of one of the most game-changing moves in media measurement in decades. In September, ...
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BRC appoints GfK to deliver SA’s next-generation Total Video Measurement
GfK (an NIQ company) has been selected to design and deploy South Africa's new Total Video Measurement service following the ...
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Nielsen exit: Hard to ignore implications
Yesterday, we received the news that Nielsen, a global leader in data and analytics, is closing its operations in South ...
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Nielsen to exit SA, what next for TV audience measurement?
Nielsen has communicated its intention to exit the South African market within the next 12 months, a move that will ...
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The case for advertising in the local paper
Extensive reader research into the effectiveness of local newspaper advertising shows that local press actively drives consumer action. Novus Media, ...
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