Thirty-seven percent of South Africans are shopping more online, according to a recent Nielsen syndicated study on the impact of COVID-19 on consumer behaviour in South Africa. Read more
In South Africa much the same pattern emerges with viewership of most genres on DStv showing significantly increased viewership week on week, even before the start of Lockdown2020. Read more
Viewers have more content to choose from than ever before, and certainly more ways and places to watch it. Read more
Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who “tap”, engaging in digital conversations. Read more
The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to good use by the industry. Read more
In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update the TAMS panel, rather than the previously used six-month data. Read more
