We all know that 2020 was a disruptive year due to the Covid-19 pandemic. Varying lockdown levels resulted in a contracted South African economy, a significant drop in advertising spend and... Read more
The marketing and communications industry can expect the first release of the Broadcast Research Council of South Africa‘s radio audience data to third party providers Telmar and Arian... Read more
Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ads that were never actually seen by viewers on real d... Read more
As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has become crystal clear. Read more
Broadcast revenue did not look pretty last year, although there were some gainers among the losers. While SABC’s African Language radio stations didn’t do too well, there were some wins and... Read more
The PRC and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort system, a boon for planners and strategists. Read more
