Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who “tap”, engaging in digital conversations. Read more
The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to good use by the industry. Read more
In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update the TAMS panel, rather than the previously used six-month data. Read more
What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people? Don’t worry. It’s a rhetorical question. Nielsen does NOT have... Read more
The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study onto the existing fusion. Read more
For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing option. Read more
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