Who watches the watchers?
Nielsen will acquire DoubleVerify for $2.15 billion, combining audience measurement and media verification in a business serving more than $300 ...
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Tag: Nielsen
Media moves: SABC the official broadcast partner for Taste of Cape Town, Mpumelelo Zondi joins Humanz, MultiChoice Group announced as super sponsor of FAME Week Africa
The Media Online’s weekly round-up of media business moves, all in one place. BIG move: SABC confirmed as official broadcast ...
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Discussing the shifting role of TV advertising
As more marketers bring digital approaches to TV advertising, they increasingly recognise that TV is massively underused for its capacity ...
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The future of TV is digital: Know the metrics that matter to your brand
South Africa is on the brink of one of the most game-changing moves in media measurement in decades. In September, ...
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BRC appoints GfK to deliver SA’s next-generation Total Video Measurement
GfK (an NIQ company) has been selected to design and deploy South Africa's new Total Video Measurement service following the ...
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Nielsen exit: Hard to ignore implications
Yesterday, we received the news that Nielsen, a global leader in data and analytics, is closing its operations in South ...
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