Tag: Nielsen

South Africa is on the brink of one of the most game-changing moves in media measurement in decades. In September, ...

GfK (an NIQ company) has been selected to design and deploy South Africa's new Total Video Measurement service following the ...

Yesterday, we received the news that Nielsen, a global leader in data and analytics, is closing its operations in South ...

Nielsen has communicated its intention to exit the South African market within the next 12 months, a move that will ...

Extensive reader research into the effectiveness of local newspaper advertising shows that local press actively drives consumer action. Novus Media, ...

With sports streaming on the rise, traditional broadcasters are no longer the gatekeepers of sports content. Let's consider the implications, ...