However we go forward, and with whatever new suppliers, I hope that we attack some of the real, low-hanging fruit in the gaps in today’s TV ad measurement. Content versus ad ratings should b... Read more
It’s an exciting time in the world of media measurement. Nothing seems to change for decades, then all of the sudden we have major players in the world of TV and premium video advertising cl... Read more
The decision by the IAB SA Research Council to conduct an online news consumption and behaviour survey on IAB SA publisher members’ websites with the help of Narratiive, the IAB SA’s officia... Read more
Media measurement has been in the news a lot lately – largely centred around the granddaddy channel, television. Read more
With changing viewing habits come changing measurement tactics. We take a look at our evolving metrics. Read more
We all know that 2020 was a disruptive year due to the Covid-19 pandemic. Varying lockdown levels resulted in a contracted South African economy, a significant drop in advertising spend and... Read more
