The PRC and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort system, a boon for planners and strategists. Read more
The Media Online’s weekly round up of people, account and business moves in media. Read more
Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to future proof research methodologies and this hybrid exam... Read more
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: It’s time to Think Big, says PSG Veteran business journalist Bruce Whitfield is... Read more
Thirty-seven percent of South Africans are shopping more online, according to a recent Nielsen syndicated study on the impact of COVID-19 on consumer behaviour in South Africa. Read more
In South Africa much the same pattern emerges with viewership of most genres on DStv showing significantly increased viewership week on week, even before the start of Lockdown2020. Read more
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