The pressure is on, for South Africa and the media as the Gross Domestic Product GDP deceased in the Q1 2019 by 3.2%. And marketers are demanding more value from their media investment ... Read more
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman asked why “so little time, money and energy” is directed towards this... Read more
Publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics comparable to those used for TV. Read more
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the BRC, Nielsen has done a sterling job. Read more
Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online survey has been conducted and published in SA. Read more
The brands that are getting outdoor right are not only raking it in from their outdoor campaigns, but are also seeing these campaigns translate into their digital footprint. Read more
