At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research Council’s Peter Langschmidt, did a most persuasive job of convi... Read more
Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council. Read more
While times may not yet be booming for radio broadcasters, those who have a clear vision of how to deliver to their advertisers will prosper. Read more
One of the most laborious tasks that media strategists and planners are required to undertake is the preparation of competitive adspend analyses. The frequent temptation to delegate the task... Read more
Nielsen is revolutionising shopper behaviour research by using immersive virtual reality technology to digitally recreate a shopping experience. Read more
'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure. Read more