What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people? Don’t worry. It’s a rhetorical question. Nielsen does NOT have... Read more
The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study onto the existing fusion. Read more
For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing option. Read more
Cinema seems to be experiencing outrageously good (advertising) fortune, with its share almost doubling to 1.5% of the market. Read more
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more
Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three reasons why. Read more
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