Seeking solutions to media measurement complexity
A topic at the top of the agenda is the fast-growing and mind-numbing complexity that has been overwhelming media measurement ...
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Tag: Nielsen
Total TV share vs Broadcast TV share: how this impacts campaign planning
A key objective for 2023 for the BRC is the TAMS measurement of alternative devices used in the home to ...
Read moreIt’s a high 5 for radio this World Radio Day
Radio’s flexibility and the rapid turnaround time of the medium also enables brands to quickly adapt and air a spot.
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Media Moves: Nielsen’s Ad Intel now in SA, Ndu Dontsa heads strategy at Ogilvy SA in JHB, Idea Hive launches Kenya office
The Media Online’s weekly round up of people, account and business moves in media.
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A significant shift as streaming appetite increases
Consumer appetite for streaming services is growing across the globe, with the number of users expected to hit over nine ...
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Is the TV business ready for ad ratings?
However we go forward, and with whatever new suppliers, I hope that we attack some of the real, low-hanging fruit ...
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