Nielsen | The Media Online

Media Moves: Think Big with PSG, New Wave Outdoor rolls out Covid-19 campaign for PGWC, Kagiso Media and Mediamark to host radio webinar

Posted By: TMO Reporteron: July 09, 2020In: News

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: It’s time to Think Big, says PSG Veteran business journalist Bruce Whitfield is... Read more

Online shopping fast-tracked during lockdown

Posted By: TMO Reporteron: April 29, 2020In: News

Thirty-seven percent of South Africans are shopping more online, according to a recent Nielsen syndicated study on the impact of COVID-19 on consumer behaviour in South Africa. Read more

The Lockdown Chronicles #10: Pippi Longstocking and The Good Wife

Posted By: Gordon Mulleron: April 06, 2020In: Opinion

In South Africa much the same pattern emerges with viewership of most genres on DStv showing significantly increased viewership week on week, even before the start of Lockdown2020. Read more

Video streaming is on the verge of changing our lives

Posted By: Melisha Pillayon: February 18, 2020In: Video and Audio

Viewers have more content to choose from than ever before, and certainly more ways and places to watch it. Read more

Digital reality: South African consumers prefer word of mouth

Posted By: TMO Reporteron: January 22, 2020In: Research

Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who “tap”, engaging in digital conversations. Read more