In another PAMS2019 first, the Publisher Research Council uses quality control technology
Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to ...
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Tag: Nielsen
Media Moves: Think Big with PSG, New Wave Outdoor rolls out Covid-19 campaign for PGWC, Kagiso Media and Mediamark to host radio webinar
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: It’s time ...
Read moreDetailsOnline shopping fast-tracked during lockdown
Thirty-seven percent of South Africans are shopping more online, according to a recent Nielsen syndicated study on the impact of ...
Read moreDetailsThe Lockdown Chronicles #10: Pippi Longstocking and The Good Wife
In South Africa much the same pattern emerges with viewership of most genres on DStv showing significantly increased viewership week ...
Read moreDetailsVideo streaming is on the verge of changing our lives
Viewers have more content to choose from than ever before, and certainly more ways and places to watch it.
Read moreDetailsDigital reality: South African consumers prefer word of mouth
Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who “tap”, engaging in ...
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