Tag: Nielsen

In South Africa much the same pattern emerges with viewership of most genres on DStv showing significantly increased viewership week ...

Viewers have more content to choose from than ever before, and certainly more ways and places to watch it.

Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who “tap”, engaging in ...

The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to ...

In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update ...

What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not ...