Tag: Nielsen

The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study ...

For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing ...

Cinema seems to be experiencing outrageously good (advertising) fortune, with its share almost doubling to 1.5% of the market.

The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.

Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three ...

With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard ...