Tag: Nielsen

The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to ...

In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update ...

What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not ...

The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study ...

For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing ...

Cinema seems to be experiencing outrageously good (advertising) fortune, with its share almost doubling to 1.5% of the market.