Television audience panel expands leading to ratings stability
Nielsen, with the South African Audience Research Foundation (Saarf), has introduced a large number (55% more) of new households to ...
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Tag: Nielsen
A future view of television advertising and measurement
An ad on Simulmedia's website, under a section called 'work with us', says it is "looking for people to help ...
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Briefly… OOH shows good growth
Out of Home South Africa has released the latest figures for the out of home industry. Sarel du Plessis, executive ...
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It’s all in the execution
I'm still in a glow from my past week, having had the good fortune to spend four-and-a-half days of it ...
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Crunching the numbers: what 2011 ad spend can tell us about 2012
The MediaShop, in its Shop Talk newsletter, recently released a wrap of 2011’s ad spend figures, and they looked better ...
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No Oprah effect in social media?
"Every1 who can please turn to OWN especially if you have a Neilsen box." With that tweet to her nine million ...
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