A future view of television advertising and measurement
An ad on Simulmedia's website, under a section called 'work with us', says it is "looking for people to help ...
Read moreDetails
Tag: Nielsen
Briefly… OOH shows good growth
Out of Home South Africa has released the latest figures for the out of home industry. Sarel du Plessis, executive ...
Read moreDetails
It’s all in the execution
I'm still in a glow from my past week, having had the good fortune to spend four-and-a-half days of it ...
Read moreDetails
Crunching the numbers: what 2011 ad spend can tell us about 2012
The MediaShop, in its Shop Talk newsletter, recently released a wrap of 2011’s ad spend figures, and they looked better ...
Read moreDetails
No Oprah effect in social media?
"Every1 who can please turn to OWN especially if you have a Neilsen box." With that tweet to her nine million ...
Read moreDetails
SAARF on audience measurement in a multi-platform world
The South African Advertising Research Foundation (SAARF) has been under much pressure lately regarding its research methodology. Should it be ...
Read moreDetailsFollow Us
Recent News
