Tag: Nielsen

Consumers in South Africa, have a distinctly ‘new world’ view and are far more inclined to try new products, a ...

South Africa’s connected consumers are ripe for the picking when it comes to engaging with retailers online. The Nielsen Future ...

Developing TV projections is a tricky process filled with pitfalls for the unsuspecting strategist or planner, says Britta Reid. There ...

Streaming entertainment is fast becoming the norm for connected households. The latest music download numbers are a clear indication of a ...

I’m entranced by the apparent inability of the publishing industry, especially newspapers, to see clearly why so-called ‘native advertising’ is ...

Nielsen, with the South African Audience Research Foundation (Saarf), has introduced a large number (55% more) of new households to ...