A technology driven world with traditional values
The latest Nielsen Global Generational Lifestyles Survey polled 30 000 online respondents in 60 countries to better understand how consumers around ...
Read moreDetails
Tag: Nielsen
International media agencies need to engage on SA audience research
It has just begun but already 2016 is truly proving to be a watershed year for the media industry in South ...
Read moreDetails
What media do South Africans trust?
As Christmas approaches, we start to think about what values are important to us. It makes it an appropriate ...
Read moreDetails
More humour and less sex in ads, South Africans say
Word of mouth, and trust in family and friends, is still the most trusted form of advertising for South Africans, ...
Read moreDetails
South Africa ranks poorly in inaugural Nielsen research
Global research and measurement group Nielsen has released the results of its very first African Prospects Indicator (APi), a measure ...
Read moreDetails
A reassuring report on television audience measurement
I was invited by Clare O’Neil of the Broadcast Research Council (BRC) to attend the presentation of the results ...
Read moreDetails
