International media agencies need to engage on SA audience research
It has just begun but already 2016 is truly proving to be a watershed year for the media industry in South ...
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Tag: Nielsen
What media do South Africans trust?
As Christmas approaches, we start to think about what values are important to us. It makes it an appropriate ...
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More humour and less sex in ads, South Africans say
Word of mouth, and trust in family and friends, is still the most trusted form of advertising for South Africans, ...
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South Africa ranks poorly in inaugural Nielsen research
Global research and measurement group Nielsen has released the results of its very first African Prospects Indicator (APi), a measure ...
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A reassuring report on television audience measurement
I was invited by Clare O’Neil of the Broadcast Research Council (BRC) to attend the presentation of the results ...
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Don’t lump African consumers in one market, Nielsen warns
Nielsen was another organisation to present results of their research at the on-going 16th annual Pamro conference, taking place in ...
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