Gripes of wrath: Spiky consumers and negative online reviews challenge companies
Reviews, recommendations and opinions are reassuring when you navigate the internet looking for a product, a place to eat or ...
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Almost 60% of all TV spend in South Africa this year has been wasted
Despite ferocious tales and innuendos of TV advertising 'dying', the truth is that TV advertising continues to dominate media budgets ...
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Benchmarking return on adspend: Media type and brand size matter
Global media research giant, Nielsen, has established benchmarks that detail the expected return on spend based on media type - magazines and ...
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South African audiences embracing video on demand services, says Nielsen
South Africans are increasingly watching video-on-demand but it hasn't changed traditional viewing habits, rather being used to supplement TV services ...
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A life well lived as industry bids farewell to AMPS
The media and marketing sector this week bid farewell to the 40-year-old All Media Product Survey (AMPS) and also revealed ...
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A technology driven world with traditional values
The latest Nielsen Global Generational Lifestyles Survey polled 30 000 online respondents in 60 countries to better understand how consumers around ...
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