Tag: Nielsen

Virtual Reality is making progress in journalism, yet the emerging medium is still not mainstream. For newsrooms that haven't started producing ...

Reviews, recommendations and opinions are reassuring when you navigate the internet looking for a product, a place to eat or ...

Despite ferocious tales and innuendos of TV advertising 'dying', the truth is that TV advertising continues to dominate media budgets ...

Global media research giant, Nielsen, has established benchmarks that detail the expected return on spend based on media type - magazines and ...

South Africans are increasingly watching video-on-demand but it hasn't changed traditional viewing habits, rather being used to supplement TV services ...

The media and marketing sector this week bid farewell to the 40-year-old All Media Product Survey (AMPS) and also revealed ...