Disrupting traditional paths of evolution in African media research
With access to data, and to the insights gleaned from it, brands and agencies have become more confident about putting ...
Read moreDetails
Tag: Nielsen
Solving advertising’s trust problem
By far the hottest topic among Advertising Week attendees, panelists and pundits in New York City over the past few ...
Read moreDetails
South Africa’s top performing magazines: Some flowers among the fields of weeds
It’s been a tough time for the publishing industry, with a number of titles shutting up shop, but a few have ...
Read moreDetails
TAMS and trends: Becoming accustomed to credible television research
The new Television Audience Measurement Survey has revealed trends in the TV sector. The August 2016 audit report reassured the ...
Read moreDetails
South African TV: From 2016’s annus horribilis to 2017’s reckoning
While 2016 represented the absolute worst year ever in South Africa’s 40-year old TV history, it is impossible for execs ...
Read moreDetails
Nielsen wins contract to conduct PRC’s reader research
The Publisher Research Council (PRC) has appointed research firm Nielsen as its partner to conduct the PAMS reading currency in ...
Read moreDetails
