“Every1 who can please turn to OWN especially if you have a Neilsen [sic] box.” With that tweet to her nine million followers at 9:03 p.m. on Sunday, Feb. 12, Oprah Winfrey cause... Read more
The South African Advertising Research Foundation (SAARF) has been under much pressure lately regarding its research methodology. Should it be revisited? Are media planners and buyers gettin... Read more
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