PRC, Nielsen and IAB SA to fuse their data-sets
After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now ...
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Tag: Nielsen
Reading right: PAMS members’ PRC research concerns addressed
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around ...
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Great opportunities for digital ROI, but too many metrics an issue (with videos)
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for ...
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It’s a blockbuster! Independent South African research reveals cinema ads deliver strong ROI
A local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ...
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Gloomy picture for TV and radio advertising spend in South Africa
Despite a recent Thinkbox report saying radio and television advertising revenue in the UK is not doing too badly, the ...
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Fusion needed in South African media research
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.
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