Human, AI collaboration to enhance media reporting
The new generation of AI tools is transforming the way we engage with and use media data, which can drive ...
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Tag: Novus Group
Ups and downs: snapshot shows SA TV and radio audiences prefer local content
Local television news channel eNCA had the biggest audience gain (26%) while Radio 2000 saw an increase of more than ...
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What media analysis says about reporting on vaccinations in SA
Almost 58 000 articles have been published mentioning vaccines in some shape or form since July.
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Media measurement and AVE values: here’s why it’s still a thing
Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you ...
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