Bafana Bafana exit triggers 45% drop in South Africa’s World Cup media coverage
South Africa’s FIFA World Cup 2026 media coverage fell by almost 45% after Bafana Bafana’s Round-of-32 exit, underlining how national ...
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Tag: Novus Group
South African print media shifts toward specialist and regional resilience in 2026
South Africa's print industry in 2026 is increasingly characterised by structural adaptation rather than wholesale decline, Novus Group reports in ...
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Business lessons from South African expansion into the US
After a year of running MediaSweep in the US while remaining closely connected to Novus Group in South Africa, one ...
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Why proof matters more than ever in broadcast advertising
Television and radio remain among the most powerful channels in South Africa. They are also among the most complex environments ...
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Case study: Sponsorship insights from the Pirates vs Chiefs derby
The Betway Premiership clash between Orlando Pirates and Kaizer Chiefs on 1 February proved the immense commercial value of South ...
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SARU deal highlights the need for ROI in sponsorship
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about ...
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