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Brands that tap into current social discussions will win favour with consumers, but they must do so in the right way, otherwise it will seem forced. Read more
Digital marketing creativity was celebrated and rewarded at last night's 2018 IAB SA Bookmark Awards. Ogilvy and KFC were the big winners on the night. Read more
The 2017 winner of the Media Agency Legend title in the MOST Awards was Bryan Gibson. He was in hospital on the night and couldn't in Joburg. So we made a plan. Read more
'For me what sums up Bryan is the word ‘integrity’. In the crazy world of advertising, Bryan really stood apart for his ability to keep things real and stay true to himself.' Read more
At a time when many South African professionals are considering a move out of the country and many others have already left, Chris Gotz, one of South Africa’s top creative directors, has ret... Read more
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