Walking along the Croisette during the last two days, there has been plenty of evidence that the technology companies take Cannes seriously, says Jacques Massardo. YouTube, Google and Micros... Read more
Used properly, nothing’s more profitable than free stuff. The 1 Ton Coupon campaign is hardly the first to recognise the potentially high returns of flashily giving away a few goodies, but i... Read more
We are in full swing here on the Riviera now. Last night I bought a round of drinks that cost the same as a decent set of garden furniture, and I really need new garden furniture. Still, the... Read more
Yesterday night saw six more Lions for SA, bringing the countries tally so far to six Bronze, two Silver, and one Gold Cannes Lion, with FCB SA and their Coke Rainbow campaign topping the ta... Read more
Media Moves… TheMediaOnline’s weekly round up of who’s making moves in media. Nina Morris resigns as CEO of MOJOMOTHERUSSIA. Neo Makhele appointed group strategy director of Ogilvy... Read more
Media Moves… TheMediaOnline’s weekly round up. Creative Spark Media to tackle ‘tired’ online advertising. Industry heads join forces at Greater Than. John Gale appointed to... Read more
