Consumers, AI and what is next in advertising
Janette Hardman (country head of Microsoft Advertising South Africa for InMobi Advertising), Mike Luscombe (director of partner sales, EMEA and ...
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Tag: omnichannel
The evolution of data in campaign reporting
In the fast-paced world of digital media, data has emerged as the cornerstone of strategic decision-making. Nowhere is this more ...
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The five trends shaping the consumer goods sector
Just when everyone thought it would be back to normal after the Covid-19 pandemic, the fast-moving consumer goods (FMCG) industry ...
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The omnichannel customer experience: integrated and in real time
If you want to cater to the modern consumer, you have to adopt a new approach to customer experience - ...
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Go OMO! The new integrated vision for the store of tomorrow
The online-merge-offline (OMO) model calls on retailers to be bold in reimagining how they operate across all retail channels.
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How to spot a millennial: Trends brands and retailers should focus on when targeting millennials
Millennials are a complex generation with a wide array of nuances and interests.
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