Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, particularly the ROAD research. Read more
The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be an excellent way to reach an extensive audience. Ho... Read more
While out of home media research is in short supply in South Africa, Melina Meletakos finds out what international research says about this medium. Out of home (OOH) has been rated the secon... Read more
