We all have to face reality sooner or later. Even if that does hurt
The problem with having a tantrum and throwing your toys out the cot is that sooner or later you have ...
Read more
Tag: OOH research
ROAD research changing South Africa’s out of home landscape
Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, ...
Read more
Taxi branding in action
The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be ...
Read more
Always on: Checking out international OOH research
While out of home media research is in short supply in South Africa, Melina Meletakos finds out what international research says ...
Read more
