Advertising effectiveness and measurement key to OOH success
The president of the World Out of Home Organization believes as linear TV continues its decline, "out of home advertising ...
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Tag: OOH
JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa
JCDecaux, the world's leading outdoor advertising company, today announced the launch of its programmatic digital out-of-home (prDOOH) offer in South ...
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Brands maximise DOOH domination as Springboks land at OR Tambo
The Springboks returned to South Africa following a record-breaking victory at the 2023 Men's Rugby World Cup. When the team ...
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Unsettling out-of-home advertising trend uncovered
In the dynamic landscape of OOH advertising, an alarming issue has been quietly spreading, and it poses a significant risk ...
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Showing value in a goldfish economy
Reporting on attention – rather than merely impressions – will secure the OOH industry’s future success and sustainability within a ...
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Open letter to the media industry: Load shedding may have dealt media a curveball but…
There’ve been more than a few conversations that lament the knock that load shedding is having on the out of ...
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