POPI is coming! Here’s how you can prepare for its massive impact on digital marketing (with photos and videos)
The Protection of Personal Information Act (POPI) will be coming into effect within the next two years and will have ...
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Tag: opt out
Permission-based marketing can hinge on an SMS
By now, most companies should have woken up to the fact that if they want to stay in business for ...
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Watershed year for SMS approaching
Next year, 2012, is the year the electronic communications opt-in vs opt-out debate is going to come to a head, ...
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Edging towards viable anti-spam legislation
Over the last few years, South African legislation has slowly started catching up with electronic communications, and I had high ...
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Better to ask permission than forgiveness in mobile marketing
Tomorrow, on April 1, the Consumer Protection Act comes into play. Western Cape Minister of Economic Development and Tourism, Alan Winde, ...
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The protection principles of the PPI bill
South African organisations have for some time inhabited a data protection law haven. Whilst the right to privacy is enshrined ...
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