Pria Chetty completed her law degree in 2000 and went on to specialise in Electronic Law and Intellectual Property Law.

She is the founder of leading Technology and Innovation Law Firm, Chetty Law which has provided legal advisory services to a wide range of clients including public sector agencies, NGO’s, locally and internationally listed companies and SA’s most innovative entrepreneurs. The firm’s areas of specialisation are ICT Law, Information Management, Intellectual Property Law, and Media Law. In 2009 and 2010, Pria Chetty was on the Mail and Guardian select list of young South Africans “you must to take to lunch”.