Wrapping the city
Building wraps are the ultimate high-impact medium, but do they contribute to the health of a city? If you live ...
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Tag: out of home
On a fast train to China
With China being the fastest urbanising region globally, we travelled there on a exploratory mission to see what we could ...
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Boosts to infrastructure drives transit media
It was the author Enrique Peñalosa who said an advanced city is not a place where the poor move about ...
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Outdoor is where you want to be in 2014
In the age of sensory overload and social media dominance, the challenge for 2014 is for out of home media ...
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The truth about advertising in the higher income groups
Are we prematurely arranging print and cinema’s funeral or perhaps over-investing in the digital hype? It is generally assumed that ...
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A billboard by any name would look as sweet
OOH DEBRIEF: Why all the fuss about the correct way to categorise Out Of Home media? Isn’t a billboard just ...
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