Building wraps are the ultimate high-impact medium, but do they contribute to the health of a city? If you live in Johannesburg, perhaps you’ve driven along the M1 at night and been awed at... Read more
With China being the fastest urbanising region globally, we travelled there on a exploratory mission to see what we could learn in terms of transit media. Once there, we realised that, altho... Read more
It was the author Enrique Peñalosa who said an advanced city is not a place where the poor move about in cars; rather it’s where even the rich use public transportation. And while South Afri... Read more
In the age of sensory overload and social media dominance, the challenge for 2014 is for out of home media to continue to innovate and remain the cool kids on the block. Outdoors is where yo... Read more
Are we prematurely arranging print and cinema’s funeral or perhaps over-investing in the digital hype? It is generally assumed that higher income individuals drive digital media consumption... Read more
OOH DEBRIEF: Why all the fuss about the correct way to categorise Out Of Home media? Isn’t a billboard just a billboard? Of course Shakespeare said it best… “What’s in a name? Th... Read more
