From the ‘cowboys’ of the media industry to stalwarts of the business
Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative ...
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Tag: Outdoor Measurement Council
Showing value in a goldfish economy
Reporting on attention – rather than merely impressions – will secure the OOH industry’s future success and sustainability within a ...
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Transforming OOH through the OMC
With the incredible speed that OOH itself has moved and continues to move; it has been important for us to ...
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OMC update: With change comes more refined results
The OMCs change to a new partner and new software is one that will no doubt get even the most ...
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Media Moves: OMC changes research and software partners, Lynn Gaines to head Sasani Studios, ViacomCBS International Studios launches VIS Social Impact
The Media Online’s weekly round up of people, account and business moves in media.
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Trends, challenges and opportunities: maximising OOH’s impact in South Africa
A number of trends and opportunities paint a bright future for out of home. To make the most of these, ...
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