Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. The latest ROAD data from the OMC has sorted out that problem. Read more
As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital roadside billboards in the South African urban landscape. Read more
The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state of health, and what’s in store for 2020. Read more
Last year was a good year for the OMC, with more users signing up to use the Road research tool. The body expects this trend to continue in 2020. Read more
The OMC's research currency is robust, accurate and designed for our local market, delivering value and meeting a host of OOH planning and strategy needs. The latest dataset was released rec... Read more
Savvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or call them to action. Read more
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