The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state of health, and what’s in store for 2020. Read more
Last year was a good year for the OMC, with more users signing up to use the Road research tool. The body expects this trend to continue in 2020. Read more
The OMC's research currency is robust, accurate and designed for our local market, delivering value and meeting a host of OOH planning and strategy needs. The latest dataset was released rec... Read more
Savvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or call them to action. Read more
Over the years I have heard a lot of disparaging comments about media sales representatives. Some of these have been well founded, but many were not. These unflattering remarks have touched... Read more
The Media Online’s weekly round up. Revlon names MediaCom SA as digital and social media agency. Mbuli shows giant support for elephants. Vodacom appoints MobiMedia as strategic sales... Read more
