Savvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or call them to action. Read more
Over the years I have heard a lot of disparaging comments about media sales representatives. Some of these have been well founded, but many were not. These unflattering remarks have touched... Read more
The Media Online’s weekly round up. Revlon names MediaCom SA as digital and social media agency. Mbuli shows giant support for elephants. Vodacom appoints MobiMedia as strategic sales... Read more
Six out of home media experts give their opinions on what’s on the radar for out of home, digital and traditional, in 2017. On bylaws and billboards. Location based data gives true value. Th... Read more
The new OMC planning tool has the potential to reveal what is and what isn’t working, and there’s a strong possibility that it will turn OOH media planning on its head, Craig Wal... Read more
It’s time for another edition of Media Moments, The Media Online’s weekly wrap of the biggest media stories from the past week. In this edition we look at a massive boost given t... Read more
