Tag: Outdoor Measurement Council

A number of trends and opportunities paint a bright future for out of home. To make the most of these, ...

Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. ...

As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital ...

The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state ...

Last year was a good year for the OMC, with more users signing up to use the Road research tool. ...

The OMC's research currency is robust, accurate and designed for our local market, delivering value and meeting a host of ...