The brands that are getting outdoor right are not only raking it in from their outdoor campaigns, but are also seeing these campaigns translate into their digital footprint. Read more
Research into the efficacy and benefits of Super Signs and building wraps, a very interesting comparison in the OOH space. Read more
At least R10 million worth of digital out of home screen hardware alone was installed in the ground in every month of 2017. Read more
Done well, brand experiences such as activations, events and experiences can create emotional connections between consumers and brands, but done poorly, they can have the opposite effect. I’... Read more
Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheles... Read more
Alasdair Muller is the head of sales for JCDecaux’s Sub-Saharan Africa division. He and his team recently won the Media Owner Africa sheep trophy at the MOST Awards. What made you go for a c... Read more
