Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, and ad tech suppliers. Read more
[PRESS OFFICE] Integrated Rapid Transport Media, part of the Provantage Media Group, has successfully retained the advertising rights to the MyCiTi infrastructure in the City of Cape Town. Read more
Livia Brown has been appointed general manager of Posterscope Cape Town. Read more
The brands that are getting outdoor right are not only raking it in from their outdoor campaigns, but are also seeing these campaigns translate into their digital footprint. Read more
Research into the efficacy and benefits of Super Signs and building wraps, a very interesting comparison in the OOH space. Read more
At least R10 million worth of digital out of home screen hardware alone was installed in the ground in every month of 2017. Read more
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