Shrinking budgets no challenge for outdoor advertising
Have the latest GDP figures sent your budget quavering? “When the going gets tough, the tough increase their advertising." That ...
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Tag: outdoor media
Outdoor or Out of Home…What’s in a name?
The global revolution in consumer behaviour and media consumption is challenging many of the accepted fundamentals of media strategy. The ...
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Cape Town to review its outdoor advertising by-law
The City of Cape Town has called for public comment on its controversial outdoor advertising and signage by-law. The City ...
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In defence of the ‘amazing’ AdEx
One thing I will say is that 'amazing' is probably the most ambiguous word ever. It can mean amazing in ...
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It’s a question of…taking action against lion bone campaign censorship
Two weeks after international NGO Avaaz was told the Airports Company of South Africa (ACSA) had removed its advertising campaign ...
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