As media and communication experts, it is our job to set the narrative for what works in our country. Read more
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While the modern consumer is increasingly diverse, she is faced with increased financial pressures in a world where changes are slow to come. Read more
Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media agency said recently. Do South African agency executives agree? Read more
[COMMENT] “Maria Ramos appointed CEO of Park Advertising Group (NOT REALLY…)” … A similar news headline recently caught my eye: “Maria Ramos tipped to head up Eskom unbund... Read more
The fragmented media space, which the brands and consumers live in, creates an even bigger complexity for advertisers and their ability to break through. Read more
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