Creators aren’t just influencers, they’re entrepreneurs
"That’s not a real job.” A father tells his daughter as she shares her dream of becoming a full-time content ...
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Tag: partnerships
A campaign and a half
What is true generosity? Oprah's profound definition from Oprah.com struck a chord with me. She says genuine generosity is not ...
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Partners top of mind for marketers in 2024
“In 2021, the average number of agents a marketer worked with in South Africa was 12.7, a figure that has ...
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B2B influencer marketing research reveals ‘exceptional value’ for businesses
Ogilvy, Opinium and LinkedIn recently joined together to research the first global study of B2B influence. The intent was to ...
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The four legs of a chair: Why partnership is the future
June and July in ad-land means one thing and one thing only: Cannes. Yes, that time of year where the ...
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What do Coca Cola & corner shops, SweepSouth and Superbalist have in common?
Partnerships have helped to fuel the growth of some of the world’s biggest companies.
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