FCB Africa and Meta Media merge to form HUMANTRUTH
HUMANTRUTH Agency has launched in South Africa, bringing together FCB Africa and boutique media agency Meta Media under Nahana Communications ...
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Tag: performance marketing
Brand vs performance: What marketers really expect from agencies
Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...
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The creator is no longer on the media plan — the creator is the media plan
Creator marketing has shifted from a tactic to a core retail strategy, with media plans increasingly built around creators. Brands ...
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Asking an answer engine about TV ads’ impact on answer engines
TV ads drive AI queries about products, actors, music, claims and creative concepts. TV generates demand that search captures, meaning ...
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Digital marketing’s creativity crisis began before AI
Marketing's creativity crisis started before AI, with metrics overtaking creative instinct Over-optimisation has made many brands look and sound the ...
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South African marketers reject the brand-versus-performance divide
A new study of senior South African marketers has found that the long-running debate over whether marketing budgets should favour ...
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