The ROI illusion: The short-sightedness of short-term metrics
Irrespective of whether the economy is in a good or a bad space, the current reality – which will continue ...
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Tag: performance marketing
Businesses are flying blind … without clarity on return of marketing investment
Chief financial officers and other C-suite executives tighten their belts during challenging economic times such as these, demanding precise return ...
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The long is the short of it
Debates within the marketing communications industry are easily one of the most fascinating things to observe. Not only are they ...
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TDMC named Google Premier Partner for third consecutive year
The Digital Media Collective (TDMC) has been named a Google Premier Partner across Southern Africa for the third consecutive year. ...
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The conundrum of brand building vs performance marketing
Over the past few years, performance marketing has steadily been the rising star of many marketing and media strategies. It’s ...
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Delivering performance-based marketing
Performance-based marketing is a critical part of any integrated marketing plan, but it requires specialist skills and experience to achieve ...
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