SCOPEN and the Independent Agency Search & Selection Company (IAS) have launched SCOPEN Rating, which has revealed South Africa's top media agencies. Read more
RAM research by the Broadcast Research Council, now in its sixth year of operation, is still contentious. Here are views on its real value, and what media owners have done to stabilise and g... Read more
Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media agency said recently. Do South African agency executives agree? Read more
What does it take for agencies to win big media accounts with clients? Is there a secret formula or strategy? We spoke to four industry leaders for their insights. Read more