Why the future of PR depends on healthier client–agency partnerships
The start of a new year often brings optimism, new strategies, and renewed ambition. However, for the public relations and ...
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Tag: pitch process
Why questions are your secret weapon in winning pitches
In the bloodsport of pitching for new business, one weapon can prove mightier than credentials, sharper than case studies and ...
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Agency selection: Forget everything you know about Tinder…
Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more ...
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How marketers are spending their budgets in 2022 and the pitch landscape
The size of the global marketing industry coupled with what AGENCY SCOPE has determined marketers spend enables the indication of ...
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Must be the season of the pitch
A mix of local and global business out to pitch at the moment, much of it locally run. While clients ...
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Deal with emotions, but make your decision based on business goals
Are you happy with your current agency and are they delivering on the key business goals you set with them? ...
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