I am not suggesting for a minute that the mass media should simply stop worrying about lying and divisive world leaders – in fact they should redouble their efforts to expose them. Read more
Ladies and gentlemen, the political consumer exists. She is younger, vocal and importantly represents the growing sector of buying power. Read more
Up on the hill overlooking the triumphant mess that is election week in South Africa, stands a lone man armed with his journalistic instincts and a pocket calculator. Other than The Simpsons... Read more
I am constantly bewildered at the ignorance of our politicians. An ignorance born out of a belief that the mass media are not mouthpieces for voters. Read more
The thing is, consumers in every single socio-economic grouping actually trust advertising. Yes they do. Oh yes, you do – you just like to think you don’t. Read more
SPONSORED CONTENT* Climate change, religious fanaticism and the rise and rise of China as a superpower are just some of the international issues business strategist and scenario planner Clem... Read more
