Tag: PR

OPINION: The notion that “all publicity is good publicity” has been proved wrong in the past week as Ford SA's ...

There is a misnomer that delivering public relations (PR) services is easy, that it is the cheaper alternative to advertising ...

Media monitoring and analysis is a bone of contention for professional PR and communication firms and professionals.  All are dependent ...

The African youth market is bursting with potential. But marketers need to understand that this space is evolving as its ...

There’s a belief that more money automatically equals a better PR campaign. But that idea has been proven wrong, by ...

What do PR industry leaders around the world reckon are the biggest threats to their industry? Members of the Public ...